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The Referral Engine: Teaching Your Business to Market Itself John Jantsch
Publisher: Portfolio Hardcover

Like the book jacket says, it's about teaching your business to market itself. The Referral Engine: Teaching Your Business to Market Itself by John Jantsch is a fantastic book for those looking to create a structured system of creating referrals. Note: I'm working on some brief book reviews and additional recommendations. Bryan is gone this week, but Bill interviews John and comes up with a handful of tips for every salesperson listening. I loved John Jantsch's book, “The Referral Engine“. By simply taking action on your top items, you'll get the most bang for your buck, and will likely find yourself seeing huge results, with minimal effort. The small business guru behind “Duct Tape Marketing” shares his most valuable lesson: how to get your customers to do your best marketing for you. Here's a quick answer to that question: have your employees read and work through The Referral Engine, by John Jantsch. John recently wrote a book called The Referral Engine, Teaching Your Business to Market Itself. It's funny, but I expected the book to be about something else from the title. The Referral Engine: Teaching Your Business to Market Itself by John Jantsch. €�There are really two things in my experience—pride and fear,” says John Jantsch, small business marketing consultant and author of the book The Referral Engine: Teaching Your Business to Market Itself. John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010. The Referral Engine: Teaching Your Business to Market Itself | shopping with us. Passion, and Purpose by Tony Hsieh. A review of John Jantsch's book The Referral Engine: Teaching Your Business to Market Itself.